Great employees are the backbone of successful businesses. Savvy business owners recognize the important role workers play in helping a business meet its goals and recruiting and retaining such employees is a high priority for the world’s most successful firms.

The job advertisement is the first thing job seekers will see and it will be the initial tool to help whittle down the applicant pool. Use clear job titles that explain the job and be concise; avoid buzzwords like “wizard,” “rock star” or “ninja.”

Candidates tend to skim job descriptions, so avoid wordy phrasing and confusing job roles. Break down responsibilities into job duties, and be sure to mention specific make-or-break skills applicants will need to have.

An applicant’s skills, education and experience are important. However, this should not be the only factor to consider when mulling a potential hire. Seek employees who have the potential for growth and can get along with colleagues and existing and new clients.

Many popular job boards, such as Indeed, Monster, LinkedIn, and Glassdoor, offer free advertising for job posters. They are good places to start because they generate lots of traffic. Social media also can work much in the same way as free job boards, according to Workable, a recruitment software company. If you don’t find success with free job boards, you may need to go elsewhere.

Building a community connection through local job fairs, networking with alumni organizations, and relationships with universities, trade schools and colleges can provide constant resources for new talent. Plus, applicants may feel more comfortable working for a company that has outreach in the local area.