Modern cars are technological marvels, and it turns out drivers may value tech over all else, including their choice of automaker.

A 2017 study from Autotrader asked 1,000 partic ipants an assortment of questions about technology and car buying.

Roughly 60 percent of millennial car shoppers and more than 40 percent of baby boomers indicated they would switch vehicle brands just to get the technology features they want.

Drivers are even willing to pay extra for their pre ferred tech.

The Autotrader study found that the average shopper would pay an extra $2,276 to get the right tech features.